{"product_id":"modern-mascara","title":"Modern Mascara","description":"\u003cp data-start=\"229\" data-end=\"246\"\u003e\u003cstrong data-start=\"229\" data-end=\"244\"\u003eDescription\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"248\" data-end=\"473\"\u003eThe ultimate everyday \u003cstrong data-start=\"270\" data-end=\"281\"\u003eMascara\u003c\/strong\u003e. Buildable volume, length, and definition with a long-lasting intensely pigmented formula that doesn’t smudge from day to night. Volumises lashes by over 150%* with this modern \u003cstrong data-start=\"459\" data-end=\"470\"\u003eMascara\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cul data-start=\"475\" data-end=\"583\"\u003e\n\u003cli data-start=\"475\" data-end=\"493\"\u003e\n\u003cp data-start=\"477\" data-end=\"493\"\u003e18-hour wear**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"494\" data-end=\"511\"\u003e\n\u003cp data-start=\"496\" data-end=\"511\"\u003eSmudge-proof*\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"512\" data-end=\"551\"\u003e\n\u003cp data-start=\"514\" data-end=\"551\"\u003e95% agree lashes are more defined**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"552\" data-end=\"583\"\u003e\n\u003cp data-start=\"554\" data-end=\"583\"\u003eOphthalmologically tested**\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"585\" data-end=\"606\"\u003e\u003cstrong data-start=\"585\" data-end=\"604\"\u003eProduct Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"608\" data-end=\"1107\"\u003eWith a buildable, long-lasting formula and an intensely rich balanced black pigment, Modern \u003cstrong data-start=\"700\" data-end=\"711\"\u003eMascara\u003c\/strong\u003e adds instant volume, length, and curl. Like the name, it’s a modern formula that’s smudge-proof yet easy to remove, volumising without clumping and gives immediate impact whilst coverage can be easily built for even more drama. Whether you have long or short, curly or straight, thick or sparse lashes, the hourglass fibre brush grips and separates each and every lash, creating a fuller look.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1388\"\u003eIn signature VIEVE gold, the ergonomic square design is easy to hold, giving you ultimate control. What's more, the \u003cstrong data-start=\"1225\" data-end=\"1236\"\u003eMascara\u003c\/strong\u003e formula is imparted with lash-loving ingredients such as Vitamins C and E to nourish, and vegan beeswax which helps to condition and coat the lashes.\u003c\/p\u003e\n\u003cp data-start=\"1390\" data-end=\"1532\"\u003e✦ Volumises lashes by over 150%*\u003cbr data-start=\"1422\" data-end=\"1425\"\u003e✦ 18-hour wear**\u003cbr data-start=\"1441\" data-end=\"1444\"\u003e✦ Smudge-proof*\u003cbr data-start=\"1459\" data-end=\"1462\"\u003e✦ 95% agree lashes are more defined**\u003cbr data-start=\"1499\" data-end=\"1502\"\u003e✦ Ophthalmologically tested*\u003c\/p\u003e\n\u003cp data-start=\"1534\" data-end=\"1649\"\u003e*Based on a clinical evaluation of 20 women\u003cbr data-start=\"1577\" data-end=\"1580\"\u003e**Based on a user trial of 20 women following a clinical evaluation\u003c\/p\u003e\n\u003cp data-start=\"1651\" data-end=\"1657\"\u003e8.5g\u003c\/p\u003e\n\u003cp data-start=\"1659\" data-end=\"1671\"\u003e\u003cstrong data-start=\"1659\" data-end=\"1669\"\u003eHow To\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1673\" data-end=\"1920\"\u003eStarting at the base of your lashes, brush the \u003cstrong data-start=\"1720\" data-end=\"1731\"\u003eMascara\u003c\/strong\u003e from root to tip. Using the end of the brush to angle the outer lashes upwards and outwards to give a natural lift. Layer the \u003cstrong data-start=\"1858\" data-end=\"1869\"\u003eMascara\u003c\/strong\u003e to desired intensity for added drama and volume.\u003c\/p\u003e\n\u003cp data-start=\"1922\" data-end=\"1943\"\u003e\u003cstrong data-start=\"1922\" data-end=\"1941\"\u003eJamie’s Top Tip\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1945\" data-end=\"2205\"\u003eAfter each coat, turn the flat edge over to use a new side of the wand and \u003cstrong data-start=\"2020\" data-end=\"2031\"\u003eMascara\u003c\/strong\u003e formula, meaning you're not wasting any product and giving you a fresh application each and every time. This \u003cstrong data-start=\"2141\" data-end=\"2152\"\u003eMascara\u003c\/strong\u003e delivers professional results with minimal effort.\u003c\/p\u003e","brand":"WOMEN","offers":[{"title":"MIDNIGHT BLACK","offer_id":51397318901976,"sku":null,"price":25.67,"currency_code":"KWD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/8285\/3336\/files\/Modern-Mascara-GLAM-MODA-27476291715142.jpg?v=1771171716","url":"https:\/\/kw.glam-moda.com\/products\/modern-mascara","provider":"GLAM MODA CO","version":"1.0","type":"link"}